A painting company got a price calculator and 36 local service pages

What the company gets now

We built J&B Tasoitus ja Maalaus Oy a new website where four things work immediately, with no developer required:

• A five-step price calculator: the customer picks the service, the property, the square metres, the finish level and their contact details. The price updates in real time in the sidebar, the Finnish household tax credit is calculated automatically, and a summary goes to both the customer and the owner by email.
• Six services in six cities: skim coating, painting, façade painting, microcement, ceiling painting and façade rendering, each with its own page in Helsinki, Espoo, Vantaa, Järvenpää, Kauniainen and Kerava. In total 36 local pages, each found on Google in its own city's searches.
• The owner updates everything in the browser: services, prices, references, blog posts, FAQs and contact details change in the company's own editing view in under a minute. A new reference photo can be dragged straight onto the page and is instantly visible to customers.
• The price calculator covers the neighbouring cities too: a customer in Espoo, Vantaa, Kauniainen, Kerava or Järvenpää gets an estimate immediately, without picking up the phone.

A price calculator that knows the household tax credit

The household tax credit is the single biggest price reducer in a Finnish renovation, yet few sites calculate it for you. With this calculator the customer sees both the gross price and the after-credit total straight away, and gets a one-page PDF of it. The summary lists the chosen work stages, square metres, finish level and the estimated total, so the phone conversation starts at the right level immediately.

Google finds the services by each city's name

When someone in Helsinki searches for a painting company in Helsinki, or someone in Vantaa searches for façade rendering in Vantaa, they land on their own city's page, not a generic front page. Each of the 36 pages is built locally: its own heading, its own description and its own FAQ section. Google understands this is a local provider and shows the pages to searchers in exactly that area.

What changed after the redesign

On the old site the owner could not change a single line without help. The new site is both faster and far bigger: instead of one front page, 57 pages, a price calculator for five cities and an editing view where the owner adds a new reference or updates a service description in under a minute. Quote requests arrive by email automatically, and not a single enquiry gets lost any more.