Where the money goes
A website is not one product but four jobs on the same invoice: design, content, technology and findability. When you compare two proposals, compare these four separately. Otherwise you are comparing a single number that can hide very different amounts of work.
| Cost item | What it means | What raises the price |
|---|---|---|
| Design and layout | Structure, look, typography, how the site works on a phone | A custom look instead of a ready-made theme, animation, illustration |
| Content and copy | Who writes the selling copy and sources the photos | Professional copywriting, photography, multiple languages |
| Technical build | Page templates, forms, speed, accessibility, an admin panel | Custom features, calculators, bookings, e-commerce |
| Findability | Search engines and AI answers, structured data, sitemap | Local service pages, content work, a competitive field |
| Integrations | Payments, booking, newsletter, CRM, invoicing | Every connection is a project of its own |
| Maintenance | Server, backups, updates, small changes | Ongoing content work, round-the-clock support |
The table scrolls sideways.
Estimate the price range for your own site
Four questions, and you see where your project lands in our price list. The range is built from our packages and our published add-on prices, so it is the same figure you see in the proposal.
Estimated project price
790–1 490 €VAT 0 %
Suitable packageKotipohja
A home page, services and contact details as one whole. The top of the range comes from having the visual identity and the logo made at the same time.
No monthly fee: you update the content yourself from the admin panel at no cost.
Estimated project price: 790–1 490 €. Suitable package: Kotipohja.
The estimate is based on the packages and additional services in our price list. It is not a proposal: the final price is agreed in writing before we start, and it is fixed.
What the market typically charges
These are publicly visible ranges on the Finnish market, not our price list. They tell you where the proposal in your hand sits.
- Built yourself with a website builder: around 50–500 € in the first year, your own time on top
- A one-page site from a professional: often around 400–900 €
- A multi-page business site: often around 700–2 500 €
- A larger custom site or online store: several thousand, typically up to 10 000 €
- A domain: around 10–30 € a year, hosting separately
Why the same site costs 800 € and 8 000 €
The difference is rarely in the code. It is in how much of the work is pushed onto you. In a cheap proposal the client writes the copy, sources the photos, fills the pages and handles findability. In a more expensive one those are done for you. Always ask who produces the content, because content is where projects most often get stuck.
The other difference is ownership. Some providers rent you the site by the month: you pay a hundred euros a month, and if you stop, the site disappears. A site bought at a one-off price is yours, and you can move it to another provider whenever you like.
Where cheap turns expensive
- A ready-made theme that cannot be modified: even a small change needs the vendor, and the bill keeps running
- The copy was left for you to write, so the site stays unfinished for months
- Findability was never done, so the site is handsome but nobody finds it
- The site is rented, not owned, and the content cannot be moved
- There is no admin panel, so changing a phone number costs extra
- Speed and the mobile view were never checked, and half your visitors leave before the page loads
What a proposal must include
- The number of pages and what each page contains
- Who writes the copy and who sources the photos
- Whether the site works on a phone and who checks it
- What is done for findability, and what it costs
- Whose name the domain and hosting are registered in
- Whether you can edit the content yourself without the vendor
- What maintenance costs after the first year
- The schedule and payment terms in writing
If any of these is missing, it is not a cheaper proposal but an incomplete one.
Our pricing
The price is agreed as a fixed sum before work starts, and you get it in writing. Prices are quoted at 0 % VAT and invoiced under the reverse charge mechanism.
- Websites from 790 €
- Site and brand together from 1 490 €
- A growth package with findability included, from 2 990 €
- Extra page 190 €, logo 450 €, copywriting 250 € per page
- Booking system from 1 800 €, payment integration from 800 €
- Content updates 89 € a month, if you would rather not do them yourself
Online stores, applications and custom systems are priced per project, because there the price comes from the features, not the page count.
How to tell whether a price is right
Work out what one new customer is worth to you in a year. If a construction company's average job is a few thousand euros, the site pays for itself with one or two enquiries. If you sell a ten-euro product, the maths is entirely different. A good provider says this out loud and also tells you when the work is not worth commissioning.