Eight signs that tell you where you stand
- The site has not brought a single enquiry in the past six months
- On a phone, text runs over the edge or the buttons are impossible to hit
- You cannot change a phone number, a price or a photo yourself
- Pages load slowly and the speed scores are in the red
- The information is out of date: the prices, services or people listed are wrong
- The site cannot be found on Google except by the company name
- The look no longer matches what the business does now, or for whom
- The original builder is unreachable, or nobody has the logins
One sign calls for a fix. Three or more usually means a new site costs less than patching the old one.
Redesign or repair
| Situation | What to do | Why |
|---|---|---|
| The look is dated but the structure works | Repair | A visual refresh and new photos are enough |
| You cannot edit the content yourself | Redesign | An admin panel is structural, not cosmetic |
| The site does not show in search engines | It depends | First find out whether the cause is technical or the content |
| The platform no longer receives updates | Redesign | An unpatched platform is a security risk |
| The business now sells something different | Redesign | The structure and copy are rebuilt around the new offering |
The table scrolls sideways.
What a redesign must preserve
This is where redesigns most often fail. The old site has had time to earn search engines' trust, and it vanishes if the addresses change without redirects.
- Old addresses are pointed to the new ones with permanent redirects, so links and search results do not break
- Email is checked separately before the domain moves, so mail never drops even briefly
- The old copy is reviewed before deletion, because it often contains content search engines value
- Analytics and Search Console move along too, so before-and-after comparison stays possible
- The sitemap and robots file are updated right after launch
What a redesign costs and how long it takes
A small company's redesign typically lands in the same range as building new, which with us means from 790 euros, and the whole thing is ready in 1–4 weeks once the content is in place. The biggest variable is not the technology but the content: who writes the copy and where the photos come from.
The most common mistakes
- The new site launches without redirects, and search rankings take months to recover
- The content is copied over as it is, so the old problems move in with it
- The site turns out beautiful but offers no clear way to get in touch
- Nobody owns content updates after launch, and the site goes stale again
- The domain stays registered in the previous builder's name