Guide

What an AI agent costs a business

In Finland the price of an AI agent splits in two: a one-off implementation and a monthly fee. Publicly visible implementation prices start at about 5 000 euros. We publish our own numbers. One agent from 5 900 euros and 149 euros a month, the whole office from 12 900 euros and 349 euros a month. This guide covers where the price comes from, what the market charges and what to compare the number with.

Why the price is so hard to find

Most Finnish providers reveal their price only in the proposal. Ask three vendors and you get three different numbers, because the words AI agent mean something different to each. To one it is a subscription cloud service, to another a consulting project, to a third a program built and taught on your own material. Comparison is impossible until you know which one is on the table.

Three different products under one name

What you buyWhat you getTypical pricing
A ready-made agent serviceA cloud service with a ready interface and one narrow use caseMonthly fee, often a set-up fee on top
Training or consultingIn-house skills, workshops and an adoption planDay or project rate, ongoing partnership on a monthly fee
A custom agentA program taught on your material and connected to your systemsOne-off implementation plus monthly maintenance

The table scrolls sideways.

These are not alternatives in the same sense. Training teaches your people, a ready-made service solves one narrow task, and a custom agent does your actual work by your rules.

What the Finnish market charges

The figures below are publicly visible prices in August 2026. The two bottom rows are our prices; the others are not.

OptionPublic price
Scoping call at a consultancy0 €
Consulting project2 500–15 000 €
One-day workshopfrom 4 900 €
Implementation projectfrom 4 990 €
Ongoing consulting partnershipfrom 2 500 €/month
Finnish business SaaS, for example Leadoo or Giosg699–1 499 €/month and from 790 €/month, set-up on top
Freelance developer40–150 €/h
Pohja, one agent5 900 € and 149 €/month
Pohja, the whole office12 900 € and 349 €/month

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Some providers publish no price at all. Massoi, for example, built for quantity take-off in construction, offers a free trial but reveals its price only in the proposal, as do most sellers of outsourced expert work, who price per project.

Work out the first year, not the sticker price

The sticker price tells you nothing until you add the monthly fees. If implementation is 4 990 euros and the ongoing partnership 2 500 euros a month, the first year is about 35 000 euros. Our whole office is 12 900 euros plus twelve times 349 euros in the first year, about 17 100 euros. One agent is about 7 700 euros in the first year.

Run this calculation on every proposal you receive. It is the only way to compare.

Where the price comes from

Cost itemWhat it meansWhat raises the price
ScopingWalking through your current workflows and deciding what is worth automatingMany departments and many different workflows
TeachingGetting your templates, price lists and rules into the agent's memoryMaterial is scattered or lives in one person's head
IntegrationsConnections to email, invoicing, CRM or your own systemEvery connection is its own job
Installation and trainingInstalling the program on the machines and teaching people to use itMany users or machines in different environments
MaintenanceUpdates, new clients, new templates, model changesA process that keeps changing
Model costsThe AI model's usage fee per task runA high volume of long documents daily

The table scrolls sideways.

If the proposal shows one number and none of these items, you cannot compare it with anything. Ask for a breakdown.

Our prices

Prices are quoted at 0 % VAT, are fixed, and the sum is agreed in writing before work starts.

  • Workflow scoping and a written agent plan, 1 500 €, credited in full if you order the implementation
  • One agent, meaning one department, from 5 900 € and 149 € a month
  • The whole office, up to six departments, from 12 900 € and 349 € a month
  • An additional department later, 2 900 € and 50 € a month
  • Change work beyond what the monthly fee includes, 95 € an hour
  • The first 30-minute call is free

The monthly fee covers maintenance, model updates and either one or three hours of change work a month depending on the package. Model costs are paid directly to the model provider and given a monthly cap. Usage typically lands at 20–200 euros a month.

What to compare the price with

The benchmark is a person, not software.

The average salary of a cost estimator in Finland is 4 198 euros a month (Duunitori, a Finnish job site, 249 reported salaries, 2024). With employer costs, one estimator costs about 5 000 euros a month. The average salary of an office secretary is 2 921 euros a month, and 3 359 euros in the Helsinki region (Tyohakuapu 2026), meaning about 3 500–4 200 euros a month with employer costs.

At those figures, implementing the whole office equals roughly three months' payroll cost of one person, and the 349-euro monthly fee stays under a tenth of one person's monthly cost.

If you compare an agent with a ten-euro-a-month chat service, the price looks absurd. They do not do the same work. A chat service answers questions; an agent produces a finished document on your template and delivers it into your system.

When you should not buy an agent

  • The repetitive work amounts to less than a couple of hours a week, so the payback stretches into years
  • The process is different every time, so there is no rule to teach the agent
  • The price lists, templates and instructions live in one person's head and must first be written down
  • Nobody has time to review the agent's output, and a finished draft always needs a human sign-off

We say this even when it means we sell nothing.

How to work out the payback yourself

Count how many hours a week go into the work the agent would handle. Multiply by your hourly cost and by forty-two working weeks. Compare the result with the implementation price and the first year's monthly fees. If the payback runs past two years, do not buy yet. Building a website with AI is a different question, and it has a guide of its own.

Boris Penkin

Founder, Pohja Studio

Boris Penkin is the founder of Pohja Studio and answers for the work the studio delivers. He has been building websites and AI agents for Finnish small and medium sized businesses since 2023. These guides are written from the same material as the client work: real proposals, real projects and the questions business owners actually ask before they order.

A good supplier also tells you when the work is not worth commissioning.
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